Journalism
I was beyond blessed to attend the 20th Year Celebration of South Africa Women in Dialogue where I had the pleasure of contributing my work.
As a head journalist, I worked closely with the PR team, and captured the ongoing of the weeklong conference, alongside my colleagues. We created a physical and digital magazine for distribution, recording the key details and vibrant atmosphere of the event.
Blog Articles
Across the globe, in a small wooden cabin, sits an eager young writer and traveller embarking on a new adventure. With the lingering smell of firewood in the air and a distant echo of laughter and play.
She is far away from her home in South Africa, nestled in the woods of the North Carolina Appalachian Mountains.
One of my greatest journeys took me a wee way from home, writing daily blog articles during the summer in Tuxedo, NC, USA. Working at Falling Creek Camp, I provided moms and dads (mostly moms) with daily content about the ongoing activities at camp, letting them know their children are safe, having fun.
I wrote over 60 blog articles spanning the whole summer.
Published articles.
Social Media
We all use social media every day.
Now, wouldn’t it be great if you knew how to utilise social media?
I turned endless hours of scrolling into a commodity. Now, I am able to use my algorithm brain to build content strategies, spot the trends early, and make brands impossible to ignore.
I am a research fanatic! I adore learning about new spaces and industries. As a content writing generalist, I have had the pleasure of writing on multiple topics in many industries, including but not limited to: Consulting, Technology, Automation, AI, Marketing, Finance, & Recruitment.
I have written content for international clients, including Canada, USA and UK. I know how to adapt my writing to suit the target audience or hit the mark on a global scale.
Examples of my social media copywriting skills.
Website Copy
For a lot of businesses, a website is the first point of contact.
Website copy is a serious business.
If you’re not showing up from a simple Google search, something is most certainly wrong. SEO plays a crucial role in making sure you rank where you need to be online.
Alongside writing the content, I have developed a foundational understanding of WordPress, how it works and how to make it work for you.
Wozani Africa, is a brand activation and destination marketing agency based in South Africa. I had the privilege of assisting with their website copy.
Capturing the essence of a brand is essential in website copy, often a Google search becomes a potential customer’s first point of trust. You would not pursue a relationship with a dodgy person, why would you engage with a dodgy site?
I created website copy for my own personal website when I was 17.
Young, ambitious and ready to dive head first into the marketing industry.
Over the years, after many trials and tribulations, I have found myself confident in web copy as well as basic web design on WordPress.
Marketing & Strategy
My years of experience in the marketing industry has led me to become quite competent and savvy.
I see live, think and breathe in strategy.
Often, I am having a casual conversation with someone about a place, a person or a business and I have to remind my brain not to go all crazy with strategic thoughts. I see untapped potential EVERYWHERE!
For example, you do face-to-face brand activations? Have you considered all the utilised potential there is online? Have you considered social media packages? Your café is quieter during the off tourist seasons? Have you considered specials on certain days? Free coffees with your breakfasts on a Tuesday? Your event needs more exposure online? How about a competition where social media users share the event poster and tag their friends in comments in order to stand a chance to win free tickets?
Every business is different. One thing that works for someone else, might not work for you. That is why I take pride in being able to spot the diamonds amongst the chaos.
Full Marketing Portfolio
